Transformation of Social Relations in Rural Communities in the Digital Era: A Contemporary Sociological Perspective
Keywords:
Social Relations; Rural Communities; Digital Era; Social Transformation; Contemporary Sociology.Abstract
The rapid expansion of digital technology has significantly transformed social relations in rural communities, reshaping patterns of interaction, communication, and social organization. Traditionally characterized by close-knit relationships, face-to-face interactions, and strong communal values, rural societies are increasingly influenced by digital media, mobile communication, and online platforms. This transformation brings both opportunities and challenges. On one hand, digital technology enhances access to information, strengthens economic networks, and facilitates broader social connectivity beyond geographical boundaries. On the other hand, it alters traditional forms of solidarity, weakens direct social interaction, and introduces new forms of social stratification based on digital literacy and access. This study examines the transformation of social relations in rural communities through a contemporary sociological perspective, emphasizing concepts such as social change, network society, digital divide, and cultural adaptation. Using a qualitative sociological approach, the research explores how digitalization influences social cohesion, community participation, and local cultural values in rural settings. The findings indicate that rural communities experience a hybrid social pattern, where traditional social norms coexist and interact with digitally mediated relationships. This study contributes to sociological discourse by highlighting the dynamic negotiation between tradition and modernity in rural social life in the digital era.
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