Preserving Local Culture in the Midst of Globalization: An Anthropological Study of Community Identity
Keywords:
Local Culture Preservation, Globalization, Community Identity, Anthropology, Cultural Resilience.Abstract
Globalization has significantly influenced social structures, lifestyles, and cultural expressions within local communities. While it offers opportunities for economic growth and intercultural exchange, globalization also poses serious challenges to the sustainability of local cultures and community identities. This study aims to explore how local communities preserve their cultural values, traditions, and collective identity amid the pressures of global cultural homogenization. Using an anthropological approach, this research employs qualitative methods, including participant observation, in-depth interviews, and documentation, to examine cultural practices, symbols, and social mechanisms that function as tools of cultural resilience. The findings reveal that local communities actively negotiate global influences by adapting external elements without losing their core cultural values. Cultural preservation is sustained through traditional rituals, local wisdom, intergenerational knowledge transmission, and community-based institutions. Moreover, community identity is continuously reconstructed as a dynamic process that integrates tradition and modernity. This study contributes to anthropological discourse by highlighting the role of local agency in maintaining cultural continuity and reinforcing community identity in the era of globalization.
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